Tag Archives: marketing

Why do we still have ‘women’s fiction’ as a category in bookshops? Amazon, for instance, lists ‘Women Writers and Fiction Books’ as one of the major fiction categories, and ‘Women’s Popular Fiction’, ‘Women’s Literary Fiction’, and ‘Women’s Short Stories’ as ...

YA fiction has always bothered me, but not for the reasons you might suspect. Don’t worry, this isn’t about how adults should grow up and read real literature. I’m a YA fan, from The Hunger Games to Paper Towns. You’ll find ...

Oh, Kanye. Your clownish antics continue to keep us amused.The controversial rapper has done it again, comparing himself to da Vinci and Galileo, among others, much to the ire of the public. But if we divorce his buffoonish arrogance from ...

Publishing your work is never straightforward. Once you’ve edited your novel to within an inch of it’s life, there are still some very big questions you need to consider. Will you publish only digitally or do you want hardcopies as ...

Authors and their publishers (and marketing people) are always coming up with new ways to encourage readers to buy their books. You go on any writing course and ‘promotion’ of you and your work will be included in some way, ...

With the shifts in technology and the economy (and even to some extent the shorter attention spans of the public), the publishing industry is changing. It had to change. Some of these changes are good news, others not so much. ...

Any unpublished author will tell you that literary agents are terrifying. There’s no two ways about it. Publishers (as a general rule) do not take unsolicited manuscripts, making agents the sole gatekeepers to traditional publishing. If traditional publishing is the ...

Part of being a successful creative person in today’s world is about developing your social network and online presence. Publishers encourage their authors to have blogs, twitter accounts, facebook pages, etc, and to actively use them. Marketing an author’s work ...

Self-publishing has opened up the book publishing world. Suddenly, it seems possible for any of us to get our novels out there. Whether or not this is a good thing is yet to be seen, and a topic I’ll undoubtedly ...