The structure and techniques used in film trailers have changed a lot over the years. What better way to get to grips with just how much has changed than by looking at the evolution of the trailers for a franchise ...
Read More »The art of the trailer: Genre tropes
The genre of a film determines a lot, from typical plot points and character arcs to visual style. It’s no surprise then that trailers follow a similar pattern. It might sound obvious that the trailers for comedies and thrillers follow ...
Read More »The art of the trailer: A marketing soundtrack
Trailers are, like the medium they are representing, both audio and visual in nature. While we may watch trailers for the snippets of the feature to come, it is the music that is often most successful in setting the tone. ...
Read More »The art of the trailer: Misleading the audience
Trailers are like mass market elevator pitches for films. They are meant to hook the audience, telling them enough about a film to fuel interest but not so much that the entire plot of the film is ruined. Writing a ...
Read More »The art of the trailer: Studios setting our expectations
How much can you really tell from a trailer? What indication as to whether or not a film will be any good really exists in these marketing tools? Many of us use trailers as a tool to decide whether or ...
Read More »The Universe Report
Film and TV news For anyone who ever questioned Sandra Bullock’s acting abilities, you’ll have to eat your words now. The new trailer for Gravity is out and it looks thoroughly gripping. Bradley Cooper has been confirmed as the voice of The ...
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